We are a global business with offices in the UK and Madrid and have a strong business model in Latin America along with additional businesses in Europe.
Our focus is to develop and distribute strong brands, with innovative designs and an attractive value proposition for the retailers and consumers, whilst providing children around the world with the joy of play.
We distribute our quality brands to leading toy, gift, craft, nursery, including major department stores and online retailers. We support all our ranges with a full marketing campaign, including everything from bespoke planograms to extensive social media and PR activity.
We champion the importance of play in childhood development, supporting initiatives that encourage learning through fun.
As members of the British Toy & Hobby Association, we uphold the highest standards of safety, quality and ethical trading.
Our STEM ranges inspire creativity, problem-solving and hands-on learning, helping children build real world skills through play.
We support the toy industry’s charity, helping improve the lives of disadvantaged children across the UK and beyond.
